Booth Exhibitors

 

Exhibit Booths Focus

The Heron Festival has always included an outdoors exhibit booth area that has been primarily focused on educational booths from nature-related government agencies and nonprofit organizations. In 2007 we expanded the number of exhibitors to include artists and craftspeople who have high-quality nature-related crafts to sell.

Exhibit space is limited, and all booth applications must be received no later than April 4, 2008.

We expect to have more than 1,000 attendees during the two days, and we want to provide them more exhibit booths to visit. Forty percent of last year’s attendees were from outside Lake County.

Festival Marketing Campaign

Thanks to help from the Lake County Marketing Department, we have significantly expanded our marketing outreach to the public. We printed 12,000 four-color rack cards, and distribution began last fall.

The rack cards have been systematically targeted to birding and nature festivals (average 500 attendees each) in Northern California and the major sports/recreation shows where Lake County takes a booth (average 10,000 attendees). 

The County’s Marketing Department has a Heron Festival ad in the April issues of Sunset Magazine and Bay Nature Magazine, as well as a series of ads in the San Francisco Chronicle and the Santa Rosa Press-Democrat. The festival is listed in the March-April issue of CSAA’s VIA Magazine.

Exhibit Booth Information

The exhibit booths at the Heron Festival are outdoors in an open area across from the Visitor Center. They are thus exposed to the elements. As you might expect, some years we have had great weather and other years have been rainy. In case of severe rain, the exhibit booths may be canceled.

Exhibitors supply their own table(s) and shade tents. Tent size can be up to 12’x12’. Electricity is not available in this area.

The cost for crafters/vendors is $30.00. For that price, vendors can have a booth on Saturday or Sunday, or both days.

 

Booth Set-up

Set-up is between 8:00-9:00 am both days. Booths are expected to be open to the public at 9:00 am both days (some activities for attendees begin at 8:00 am). Closing time is 4:00 p.m. on both Saturday and Sunday.

Overnight security will be provided by Redbud Audubon Society. It is advisable not to leave anything of great value in your space overnight. Redbud Audubon Society, Inc. and Clear Lake State Park cannot be responsible for any lost or stolen goods.

More Information

If you are interested and would like more information, please call 707-263-8030 and leave a message. An Exhibits Committee member will get back to you within a day.

Thank you for your consideration of this new sales opportunity for your business. We wish you success!